Sunday, March 20, 2011

Couch Potato Madness !!!

The Madness is here! I will definitely be enjoying the spring break with all the college basketball games from the NCAA tournament. Hopefully this year nobody will ruin my bracket. As you read this you may be asking why would I be discussing about an event that happens annually. To my readers this is this year the NCAA Men's Basketball tournament is going to be a couch potatoes/sports fan dream. The NCAA has expanded the field of 64 teams to 68 teams and now has added another channel to license the games.


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CBS had been the sole carrier of the NCAA Men's Basketball tournament for the last 30 years. That meant for all the games, viewers would have to tune into their local CBS station and watch the games that were being shown at that time. Example, if you were a fan of the Arizona Wildcats (* This is my dark horse team for my bracket) but Syracuse was playing at the same time then you would be only be able to watch what they [CBS] wanted to show. This year the NCAA announced that Turner Network: TNT,TBS and Tru TV channels will be showing games for the next 14 year along with CBS. (Official Press Release with all details http://www.trutv.com/ncaa/ncaa-on-trutv.html) The press release will give the breakdown of what games and rounds will be shown on which channel.

This is great for viewers because instead of watching just the six games shown by CBS,college basketball fans can now tune to these channels and catch more games. More games and more accessibility! The move was great to show garner more ratings and viewership throughout the US. Fans are rejoicing and the NCAA is grinning as Turner will be paying the NCAA a record $10 billion. The Turner networks are also planning exclusive digital content to show the games online for sports fans with live access interviews and other contents that the other sports networks will not have. Grab the chips and beer and for the next week enjoy the games couch potatoes!

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