Wednesday, February 9, 2011

The "Ad"rena Super Bowl

One of the biggest sports weekends has now passed us by, yes I am talking about Super Bowl weekend.  This is the one weekend where all households sit in front of the television sets not only to watch the game but to see what commercial will everybody being talk about around the water cooler Monday morning.  Advertisers have spent over 3 million dollars for a  30 second spot on a four hour football game.  This years commercial saw humor but also a battle of the car brands.  You had companies such as Chrysler,Audi,Mercedes,and Volkswagen give memorable commercials.  Viewers also saw humor from companies such as Pepsi and Doritos. (FYI both of these companies are part of the same branch).  The next buzz of commercials that had audiences talking were the movie trailers.  Over the last few years the movie trailers have been feature trailers but to my disappointment we were only able to see teaser trailers which left us wanting more.  As a fan I was certainly disappointed but it was a smart move on the movie studios to use this technique because it will push the movie's website and Facebook page.

Now let us Proceed with the TOP 5 Super Bowl Ads (Descending Order)

5. Captain America: First Avenger Movie Trailer.  This movie trailer had not been seen by the public and a highly anticipated movie coming from the Marvel Studios company. Marvel is expecting big things from there franchise for the release of next year's Avengers movie.





4. Budweiser - Budweiser is known for there Super Bowl commercials and this was no exception. This year the iconic Clydesdale's made an appearance even if it was for a brief second, but what made this commercial so memorable was for it's ending.



3. Chrysler - This commercial right here was by far the most surprising and boldest commercial of the evening. The surprise factor came about with the spokesman being a famous rapper from Detroit using one of its hits singles to represent themselves as a rebuilding company and they will not "Lose" themselves. This was a gamble and certainly paid off.



2. NFL Game Day Family Montage - The NFL is a Multi-Billion dollar company.  This is the second commercial that they have posted this season about "What it means to be a fan" and this commercial hits the spot.  This commercial is the epitome of what Super Sunday is all about and the use of classic TV icons truly enhances the appeal.



1.Volkswagen Darth Vader - The appeal of the young Darth Vader and the use of the Imperial March song with use of the "Force" was pure genius. The ad agency must be commended for it's use in creativity. Watch !




These are only five but I am sure that I left some out but feel free to display which were your favorite.

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