The Hottest Issue of the Year

This week marked the release of the Sports Illustrated Swimsuit Issue 2011. Many fans anticipate the release of this issue with the beautiful glossy pics of supermodels in short bikinis and body paint. For Sports Illustrated this is the most important issue of the year for them it generates more subscribers than any other promotion given all year. In a recent interview with Darren Rovell on CNBC Power Lunch Tuesday, the CEO of the company stated that this issue draws 55% of the subscription revenue and for regular issues it is only 35%. ( http://www.cnbc.com/id/41605146)  While the numbers are staggering to say the least about mail subscriptions services that is not what Sports Illustrated is aiming for with issue. The biggest focus for them this year the magazine application which can be on found on itunes for the ipad. Over the past year according to the CEO the rate has increased up to 20% for them. "This is the new wave of the future and we must move forward," the new app for the issue has more content for fans to see about the models and the shoot. The new app on the ipad has more content laid features than the regular SI website (http://sportsillustrated.cnn.com/swimsuit/).   I am not an ipad owner but I am curious to see how much content is packed into the ipad subscription than on the website.According to Darren Rovell there are 80 videos on the ipad subscription for $6.99 longer than two feature films. For the price who needs Netflix.  Sports Illustrated is heading into the new medium which will be tablet subscriptions and is starting on the right track with the Swimsuit issue.  As a man we want  to see more beautiful women in bikinis and body paintings suits.  To all my followers if you have not seen the cover then you must be hiding under a rock but take a look as this is the Hottest Issue of the Year.