"Advertising is Everywhere"

We live in a society where we cannot escape advertisement. It is everywhere.  From the clothes we wear to the helmets on college football teams uniforms with the Adidas logo patched on the shoulder. Companies are becoming savvy in there creative departments and using product placements as a tool to reach the mass audience. This blog will show how sports advertisement and new media are connected at the hip. Along with companies, athletes use media outlets like Twitter and Facebook to promote themselves or endorsement product. I will write every week on topic of how sports business is using new tools to get the product message to the audience. Topics up for discussion will include Super Bowl commercials and Lebron James Nike commercial. This blog will grow within the weeks as the events arise and sports business will flourish and I will be reporting on all the latest happenings. Advertising is in everything and everywhere.