Who Will Protect This House ?

The question to be asked by Under Armour this week is "Who Will Protect this House?"  Cam Newton then replies, "I will !" For those who do not know who is Cam Newton, he is the Heisman Trophy winning quarterback from Auburn University. Auburn University is an Under Armour sponorsed school just like FIU is an Adidas sponorsed school. As you read this you may ask,"Why is this a big deal?"  After the SuperBowl the next great event that the NFL produces is the NFL Draft.  The NFL Draft is where college student athletes who are juniors or seniors can apply to the NFL to be selected to one of 32 teams in the league. While the college players prepare for workouts and interviews, the major shoe companies (Nike,Reebok,Adidas and Under Armour) are also preparing to see which college football star will be spear heading their football cleats and apparel line for the upcoming season.

This week the bigger winner was Under Armour. Under Armour was in a battle with Nike to land the top coveted quarterback in the 2011 NFL Draft.  This is great news for Under Armour as it keeps its marketability in line with a college superstar into his pro career.  According to the stock reports the stock rose up to $69.81 a share.  Under Armour made  the smartest marketing move by keeping Cam Newton in house.  Every Saturday while playing at Auburn the UA logo would be shown 17 times per shot. Under Armour is a baby company in the world of athletic retail but this was great win for them heading into the decade. With a stable of NFL Superstars such as Tom Brady and Ray Lewis, Cam Newton will help this company grow and protect the house.